by Clair Stevenson | Mar 18, 2025 | blogging, Business, business growth, Content Marketing, Marketing
I’m hearing more and more that people are struggling to get returns on social media marketing. I’m hearing things like, no one is buying, reach is down, I’ve had my lowest earning month for a long time and social media isn’t working for me. I’m feeling people on the...
by Clair Stevenson | Jun 10, 2024 | blogging, Business, business growth, Content Marketing
I worked for an organisation that went to the trouble of arranging an away day for the whole business. They paid an expensive facilitator, put a load of flip charts around the room and booked an expensive buffet lunch. The team spent the day discussing and...
by Clair Stevenson | May 15, 2024 | Business, business growth, Sales
A client of mine has recently conducted a piece of market research and one of the questions she asked her audience was “What do you find the hardest about marketing your business”. The most common answers were about discomfort around selling but the answer that...
by Clair Stevenson | Mar 26, 2024 | Business, business growth, Content Marketing, Marketing
Fact; Men are better at bullshitting I found a piece of research brilliantly titled “Bullshitters. Who Are They and What Do We Know about Their Lives?” I know I’m one for a laugh but I’m not making this up. Here’s the link to the research if you’d like...
by Clair Stevenson | May 9, 2023 | blogging, Business, business growth, Content Marketing, Copywriter, Marketing
There are grumblings all over social media about reach being down, platforms not sharing our content and users being penalised for using AI tools to generate their content. If you rely on organic social media marketing to promote your business you may have noticed a...
by Clair Stevenson | Mar 16, 2023 | Business, business growth, Content Marketing, Marketing, Self employment, social media marketing tips
The bank balance is depressing and the next round of bills is looming. You’re worried about paying the rent and you’re sick of being in this situation every single month. You really need cash but short of posting “please buy something” you don’t know what to say to...
