How to Get More Clients from Social Media as a Leadership Coach

by Clair Stevenson | Jun 25, 2025 | business growth, Copywriter, Marketing, social media marketing tips

It’s the age-old coaching dilemma; you’ve invested thousands in coaching qualifications, assembled a comprehensive toolkit to support your clients, and identified an almost endless list of problems you can solve through your coaching expertise. But now...

What is a stealth audience and why ignoring them is a big mistake

by Clair Stevenson | May 2, 2024 | Content Marketing, Copywriter, Marketing, social media marketing tips

Have you ever said or thought one of the following? “I posted and it bombed”  “I posted and no-one commented”  “My last post didn’t do very well”  Views are low, comments are zero it’s crickets on your social media posts.  You’re tempted to delete the post and erase...

Not talking about your business is harming other women

by Clair Stevenson | Feb 20, 2024 | Content Marketing, Copywriter, Marketing, Self employment

Representation matters Out of all the speeches I’ve ever heard, including Baz Luhrmann’s Sunscreen, Samantha Morton’s Bafta acceptance speech on Sunday 18th February 2024 is up there as one of my all time favourites.   “When I first saw Ken Loach’s “Kes”...

How to boost your business visibility with a blog

by Clair Stevenson | May 9, 2023 | blogging, Business, business growth, Content Marketing, Copywriter, Marketing

There are grumblings all over social media about reach being down, platforms not sharing our content and users being penalised for using AI tools to generate their content.  If you rely on organic social media marketing to promote your business you may have noticed a...

How to promote your business without the “ick factor”

by Clair Stevenson | Mar 2, 2023 | Business, Content Marketing, Copywriter

I’ve had hundreds of conversations with business owners about marketing and they’ve shared one common theme – the notion that you either have values or you do marketing.  That is one of the biggest obstacles stopping entrepreneurs, mostly female (but not...

How do I find clients?

by Clair Stevenson | Jul 8, 2022 | Business, Content Marketing, Copywriter, Self employment, social media marketing tips

You’ve decided to start your own business, hoorah and congratulations. Welcome to the steepest personal development journey you never asked for, but seriously well done.  I’ve been self-employed for 4 years and my only regret is that I didn’t do it sooner.  Now...