by Clair Stevenson | Mar 2, 2023 | Business, Content Marketing, Copywriter
I’ve had hundreds of conversations with business owners about marketing and they’ve shared one common theme – the notion that you either have values or you do marketing. That is one of the biggest obstacles stopping entrepreneurs, mostly female (but not...
by Clair Stevenson | Feb 13, 2023 | Business, business growth, Content Marketing, pricing, Self employment, social media marketing tips
I was at a networking meeting recently and the conversation starter question was “What sets you apart from your competitors” When it was my turn to speak I said “My prices. I’m really fucking expensive”. Nobody in that room was particularly surprised because...
by Clair Stevenson | Nov 24, 2022 | Business, business growth, Content Marketing, Marketing, Self employment
If you sell time you sacrifice freedom. The majority of business owners do so because they want a different kind of life. They don’t want to be chained to a 9-5 job, ask for permission to take time off or feel bad if they can’t go to work because their kid is sick. ...
by Clair Stevenson | Nov 15, 2022 | blogging, Business, business growth, Marketing, Self employment
When I was a kid, if I couldn’t sleep, my parents would tell me to count sheep. I’d lay in bed and picture two lush green fields. The fields were separated by a tall hedge and just in the gap between the hedges there was a little wooden gate. I was on one side of...
by Clair Stevenson | Jul 28, 2022 | Business, Content Marketing, Marketing, social media marketing tips
Visibility blocks are what stop you from showing up and promoting your business. If you feel like you’re hiding, you’re not selling, not serving as many people as you could or undervaluing your services, you could have visibility blocks. If you don’t work on...
by Clair Stevenson | Jul 8, 2022 | Business, Content Marketing, Copywriter, Self employment, social media marketing tips
You’ve decided to start your own business, hoorah and congratulations. Welcome to the steepest personal development journey you never asked for, but seriously well done. I’ve been self-employed for 4 years and my only regret is that I didn’t do it sooner. Now...
