My Blog
Self-Employed and Perimenopausal? Write Your Own Menopause Policy
Nobody gives you a menopause policy when you work for yourself. So you write your own. Here’s how to keep your marketing going when perimenopause knocks you flat.
Should You Start a Substack? 5 Questions to Ask First
People think Substack is the hot new thing. The social media platforms we used to know and love have been dicking small business owners about, chopping and changing the algorithm and crushing reach. People are fed up and have been for a long time. When you spend time...
Should You Kill Your Offer? When to Drop a Package or Course.
Keep going, or let it go? Here’s how I tell the difference between an offer that just needs more time and one that’s quietly become a sunk cost — plus the four questions I ask myself before I decide.
Atomicon 2026: Why AI Won’t Save Your Content (and What Will)
When speed is cheap, judgement is premium. My Atomicon 2026 takeaways on AI, content, and why I stop listening the moment you stop writing.
Marketing Confidence for Coaches: Become a Confident Marketer
Struggling with marketing confidence as a coach? Learn why waiting to feel confident sabotages your coaching business and discover a proven 3-step exercise to overcome marketing fears and attract more clients.
How to Get More Clients from Social Media as a Leadership Coach
The fear many coaches have about specialising (or niching) is understandable. It feels counterintuitive to narrow your focus when you’re capable of helping with so many different challenges. But here’s the thing: the more specific you become, the more opportunities you create.
10 ways a community can help you survive and thrive in business
The hardest thing about being an entrepreneur is staying an entrepreneur. Starting your own business is the steepest learning curve you’ll ever go on. You’ll face challenges you never expected and overcome obstacles you never thought you could or would. You’ll...
7 Cash-Boosting Strategies When Marketing Results Are Lagging Behind
I’m hearing more and more that people are struggling to get returns on social media marketing. I’m hearing things like, no one is buying, reach is down, I’ve had my lowest earning month for a long time and social media isn’t working for me. I’m feeling people on the...
Navigating peoples opinions online
Navigating peoples opinions online (How people’s opinions can stop you from being visible and what you can do about it) Ever gone to post on social media but hesitated? What if someone disagrees? Or takes it the wrong way? Or points out a mistake? What if people think...
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