My Blog
Atomicon 2026: Why AI Won’t Save Your Content (and What Will)
When speed is cheap, judgement is premium. My Atomicon 2026 takeaways on AI, content, and why I stop listening the moment you stop writing.
Marketing Confidence for Coaches: Become a Confident Marketer
Struggling with marketing confidence as a coach? Learn why waiting to feel confident sabotages your coaching business and discover a proven 3-step exercise to overcome marketing fears and attract more clients.
How to Get More Clients from Social Media as a Leadership Coach
The fear many coaches have about specialising (or niching) is understandable. It feels counterintuitive to narrow your focus when you’re capable of helping with so many different challenges. But here’s the thing: the more specific you become, the more opportunities you create.
10 ways a community can help you survive and thrive in business
The hardest thing about being an entrepreneur is staying an entrepreneur. Starting your own business is the steepest learning curve you’ll ever go on. You’ll face challenges you never expected and overcome obstacles you never thought you could or would. You’ll…
7 Cash-Boosting Strategies When Marketing Results Are Lagging Behind
I’m hearing more and more that people are struggling to get returns on social media marketing. I’m hearing things like, no one is buying, reach is down, I’ve had my lowest earning month for a long time and social media isn’t working for me. I’m feeling people on the…
Navigating peoples opinions online
Navigating peoples opinions online (How people’s opinions can stop you from being visible and what you can do about it) Ever gone to post on social media but hesitated? What if someone disagrees? Or takes it the wrong way? Or points out a mistake? What if people think…
How to choose your content pillars for your coaching content
Introduction Choosing your content pillars can seem like a dark art, but it’s really not that complicated. And if you’re reluctant to commit to a set number of things to talk about, remember that you’re not married to them. You can try out your…
2024: A lot of what I didn’t want and everything I needed
Life is never one thing or the other. It’s rarely all good or all bad. It’s a bit of everything. That’s my experience anyway. Some of it is amazing, glorious, unexpected and beautiful. And some of it is desperately sad, harder than it ought to be, frustrating and unfair. To be alive is to have to face all of it at some point or other.
Social media hooks – how to get the attention of your ideal clients, fast
What is a hook and how do you write them? “On social media, you have around 8 seconds to grab someone’s attention. The average attention span on social media has decreased due to increased competition for users’ attention” And even though that’s one of…
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