by Clair Stevenson | Mar 26, 2024 | Business, business growth, Content Marketing, Marketing
Fact; Men are better at bullshitting I found a piece of research brilliantly titled “Bullshitters. Who Are They and What Do We Know about Their Lives?” I know I’m one for a laugh but I’m not making this up. Here’s the link to the research if you’d like...
by Clair Stevenson | Feb 20, 2024 | Content Marketing, Copywriter, Marketing, Self employment
Representation matters Out of all the speeches I’ve ever heard, including Baz Luhrmann’s Sunscreen, Samantha Morton’s Bafta acceptance speech on Sunday 18th February 2024 is up there as one of my all time favourites. “When I first saw Ken Loach’s “Kes”...
by Clair Stevenson | Dec 18, 2023 | business growth, Content Marketing, Marketing
You’re a coach in a jam packed market place – are you ready for the “New Year, New You” madness? ‘Tis the time of year for unrealistic expectations, crazy wild goals and launches offering fantastical results. You might hate social media marketing, preferring to...
by Clair Stevenson | Oct 11, 2023 | Content Marketing, Marketing, social media marketing tips
“Why aren’t my audience buying anything from me?” is something a lot of small business owners struggle with. They create more and more content but it feels like it’s pointless because no one is buying anything. They feel disheartened, their confidence takes a heavy...
by Clair Stevenson | Jun 25, 2023 | Content Marketing, Marketing, social media marketing tips
If your biggest struggle is being consistent with your social media marketing you came to the right place. For a busy business owner, being consistent with social media is a huge challenge. Between demands on your time, delivering your service, the fact that you’re...
by Clair Stevenson | May 9, 2023 | blogging, Business, business growth, Content Marketing, Copywriter, Marketing
There are grumblings all over social media about reach being down, platforms not sharing our content and users being penalised for using AI tools to generate their content. If you rely on organic social media marketing to promote your business you may have noticed a...