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Should You Kill Your Offer? When to Drop a Package or Course.

Should You Kill Your Offer? When to Drop a Package or Course.

by Clair Stevenson | Aug 12, 2026 | Business Strategy, Marketing, Marketing Strategy, Mindset, Pricing & Offers

“You’ve got to give it a fair crack of the whip” – one of my favourite sayings and something my clients hate to hear. I say it when I think someone is getting disheartened and giving up too quickly. But, we have to balance that with “yeah...
How to Get More Clients from Social Media as a Leadership Coach

How to Get More Clients from Social Media as a Leadership Coach

by Clair Stevenson | Jun 25, 2025 | business growth, Copywriter, Marketing, social media marketing tips

It’s the age-old coaching dilemma; you’ve invested thousands in coaching qualifications, assembled a comprehensive toolkit to support your clients, and identified an almost endless list of problems you can solve through your coaching expertise. But now...
10 ways a community can help you survive and thrive in business

10 ways a community can help you survive and thrive in business

by Clair Stevenson | Apr 15, 2025 | business growth, Content Marketing, Marketing, Self employment

The hardest thing about being an entrepreneur is staying an entrepreneur. Starting your own business is the steepest learning curve you’ll ever go on.  You’ll face challenges you never expected and overcome obstacles you never thought you could or would.  You’ll...
7 Cash-Boosting Strategies When Marketing Results Are Lagging Behind

7 Cash-Boosting Strategies When Marketing Results Are Lagging Behind

by Clair Stevenson | Mar 18, 2025 | blogging, Business, business growth, Content Marketing, Marketing

I’m hearing more and more that people are struggling to get returns on social media marketing. I’m hearing things like, no one is buying, reach is down, I’ve had my lowest earning month for a long time and social media isn’t working for me.  I’m feeling people on the...
What is a stealth audience and why ignoring them is a big mistake

What is a stealth audience and why ignoring them is a big mistake

by Clair Stevenson | May 2, 2024 | Content Marketing, Copywriter, Marketing, social media marketing tips

Have you ever said or thought one of the following? “I posted and it bombed”  “I posted and no-one commented”  “My last post didn’t do very well”  Views are low, comments are zero it’s crickets on your social media posts.  You’re tempted to delete the post and erase...
Why women find self-promotion hard and 6 strategies for success

Why women find self-promotion hard and 6 strategies for success

by Clair Stevenson | Mar 26, 2024 | Business, business growth, Content Marketing, Marketing

Fact; Men are better at bullshitting  I found a piece of research brilliantly titled “Bullshitters. Who Are They and What Do We Know about Their Lives?” I know I’m one for a laugh but I’m not making this up.  Here’s the link to the research if you’d like...
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