My Blog
How to choose your content pillars for your coaching content
Introduction Choosing your content pillars can seem like a dark art, but it's really not that complicated. And if you're reluctant to commit to a set number of things to talk about, remember that you're not married to them. You can try out your content pillars for 90...
2024: A lot of what I didn’t want and everything I needed
Life is never one thing or the other. It’s rarely all good or all bad. It’s a bit of everything. That’s my experience anyway. Some of it is amazing, glorious, unexpected and beautiful. And some of it is desperately sad, harder than it ought to be, frustrating and unfair. To be alive is to have to face all of it at some point or other.
Social media hooks – how to get the attention of your ideal clients, fast
What is a hook and how do you write them? “On social media, you have around 8 seconds to grab someone's attention. The average attention span on social media has decreased due to increased competition for users' attention” And even though that’s one of the most...
9 Confidence Boosting Tips: Making You Braver To Show Up Online
Have you been in an internet pile on? It’s not nice. And I know that you’re afraid of it happening to you. One innocent post or comment and your business reputation is destroyed by a horde of keyboard warriors who’ve taken offence or outrage at what you said. It’s...
Fear and made up boogey men; Are stories helping or harming your business?
I’ve been away on a retreat this week and I’ve had a lot of time to think. I’ve been thinking about fear, storytelling and business. I was reminded how fear and storytelling play such huge roles in our lives. I travelled to Mid Wales on Tuesday to spend three days...
How to charge confidently for your coaching services
I’ve had a few conversations recently about pricing and objections. Pricing is one of the hardest things to do in business. You want to help people and make money, and many of my clients say they don’t want to be too expensive. They think that discounting their...
Why are values so important when it comes to marketing?
I worked for an organisation that went to the trouble of arranging an away day for the whole business. They paid an expensive facilitator, put a load of flip charts around the room and booked an expensive buffet lunch. The team spent the day discussing and...
The one powerful reframe that can boost your sales
Ultimately, selling isn’t about pressuring people into parting with their cash to buy things they neither want nor need. For some people it is, but most people want their customers to have fulfilling, valuable experiences. And this is where a lot of business owners are getting it wrong – they equate selling with bad.
What is a stealth audience and why ignoring them is a big mistake
We need to talk about why your post didn’t do as badly as you think. And why ignoring your stealth audience is potentially a big mistake. Views are down across a number of social media platforms but people are still consuming your content and there are far more of them than you think.
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