My Blog
Why women find self-promotion hard and 6 strategies for success
Marketing has a vital function in your business for both you and the potential clients and at no point is that function about ego or vanity. Marketing is as essential to your business as paying the tax man.
How to write content that generates interest and drives results
People don’t just buy services; they buy possibilities, aspirations and solutions. They buy the chance to live their dreams, to become the people they really want to be. To be able to point to an achievement and say “I did that”. They’re paying you to take the pain, fear and doubt away. They want you to remove the risk of failure for them. They need to believe that you are the one who can help them. Your content needs to create this vision for them.
Not talking about your business is harming other women
Representation matters Out of all the speeches I’ve ever heard, including Baz Luhrmann’s Sunscreen, Samantha Morton's Bafta acceptance speech on Sunday 18th February 2024 is up there as one of my all time favourites. “When I first saw Ken Loach's “Kes” on a huge...
6 easy ways to improve your social media consistency in 2024
If I had a quid for every time I’ve heard someone say “I need to be more consistent on social media '' I could buy “X” (formerly known as Twitter) from Elon Musk, twice. Consistency is one of the biggest challenges entrepreneurs face and it’s not really a surprise. ...
Are unrealistic expectations killing your coaching business?
You’re a coach in a jam packed market place - are you ready for the “New Year, New You” madness? ‘Tis the time of year for unrealistic expectations, crazy wild goals and launches offering fantastical results. You might hate social media marketing, preferring to find...
How to fix content that’s not selling
“Why aren’t my audience buying anything from me?” is something a lot of small business owners struggle with. They create more and more content but it feels like it’s pointless because no one is buying anything. They feel disheartened, their confidence takes a heavy blow and they start to wonder what’s wrong with them or what they’re doing wrong? If it’s not nipped in the bud it can turn into “I’m no good at what I do” “I can’t sell anything” and “Maybe I should just get a job”. There are a few ways to fix content that’s not selling, so grab a pen ‘cos you’re gonna want to take some notes.
Struggling to be consistent with your social media marketing? Then read this…..
The perfect conditions to run your business don’t exist, they never will. The sooner you get into a rhythm with your social media marketing the faster you will see the results you want.
5 ways to find out exactly what to say in your social media marketing
The principles of marketing are simple; the right message for the right person in the right place at the right time. But doing the marketing? That’s far from simple. In this blog I’m going to give you a few pointers so that you know where to start with your messaging.
How to boost your business visibility with a blog
Instead of battling the algorithms, trying to second guess what content performs well or resorting to becoming some kind of lunatic in front of the camera vying for attention, why not bring people onto the platform YOU own, your website.
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