Blogbusters®
A five-day blogging sprint for business owners who want to be found
Starts 12th October 2025
When your ideal client goes looking, do you want them to find you or someone else?
If you're not writing, you're invisible to the people who are already searching for exactly what you offer. Every week without new content is a week where your competitors get found and you don't.
And maybe you know this already. Maybe you've got a blog page on your website with three posts from 2022. Maybe you started a Substack with great intentions and it's gone quiet. Maybe you write the odd LinkedIn article when inspiration strikes, which isn't often, because you're busy running a business.
Or maybe you've never started at all, because you don't know what to write about, you're not sure anyone would read it, and honestly, you don't think you're much of a writer.
Meanwhile the searches carry on. The opportunities go to someone else.
You have the power to change that.
Imagine knowing exactly what to write about, with a list of topics your ideal clients are actively searching for.
Imagine sitting down to write and not staring at a blank page, because you've got a clear structure to follow and you know how to say what you mean in your own voice.
Imagine your content working for you while you get on with your actual work. Every blog, article or newsletter becomes another door your ideal client can walk through. More searchable content means more chances to be found, and to be found by the right people.
That's what Blogbusters is for.
Introducing Blogbusters
A five-day course that teaches you what to write about, and how to write it, so your ideal clients can find you online.
Blogbusters runs from Monday 12th to Friday 16th October. It's a focused, supportive sprint designed to get you from "I should really be writing" to "I've done it."
Each day you'll get:
A short video lesson you can watch whenever suits you
A workbook that turns the lesson into action, so you're not just learning, you're writing
A live coaching call at 7pm, where you can ask questions, get unstuck and write alongside others doing the same thing
At the end of the week, everyone gets a 1:1 assessment of their copy. I'll read your work and give you personal, honest feedback, plus any advice or help you need to keep going once the course is over.
You'll also get a detailed blog template to make writing easier, now and long after the course ends.
Who is Blogbusters for?
Blogbusters is for business owners who know content matters but haven't cracked it yet.
It's for you if you're a complete beginner who doesn't know where to start: what to write, how long it should be, or whether anyone cares.
It's for you if you've been writing a while but lost your spark. The energy's gone, the ideas have dried up, and it's started to feel like a chore.
And it doesn't matter where your words live. Your own website, Substack, LinkedIn articles or email newsletters: this course is for you. The principles of being found, and of writing content people want to read, work everywhere.
“I attended Clair’s five day Blogbusters course and got huge value from it. I am a happy writer and wanted to know how to create long form content. There’s no other course I know of that covers this. Clair gave the structure to follow how to use headings and sections and how to break a blog article into short form content for use as posts. Clair’s style was a key reason for signing up for the course, she’s down to earth straight talking whilst being kind, supportive, and so generous with her know-how.
I’d recommend checking out her courses and mentoring if you’re looking for support with your marketing”
Jackie Sherwin, Coach, Mentor, Senior Business Analyst
"But..."
I know what you might be thinking, so let's talk about it.
"I don't have time."
That's exactly why Blogbusters is five days, not five weeks. It's a sprint, designed to help you get it done rather than let it drag on. The videos are short, the workbooks are practical, and the live calls give you dedicated time to actually write. You'll finish the week with real content, not a notebook full of good intentions.
"I can't afford it right now."
Blogbusters is £249, and you can pay in full or spread it across two instalments, whichever works best for you. (And if you pay in full, there's a rather lovely bonus. More on that below.)
"I'm not a very good writer."
You don't need to be. Most of my clients say this when they start, and most of them are wrong. Good business writing isn't about fancy words; it's about saying what you mean clearly, in your own voice. You'll have a detailed blog template to guide you, daily coaching to support you, and personal feedback at the end. You bring what you know, and I'll help you get it on the page.
“Clair is one of life‘s little gems. I can’t even remember how I found her but I am pretty sure I was one of her very first clients and I think I was one of the original Blogbusters crew. I have since used Clair to help me with so many different aspects of writing and marketing. I’ve been part of her membership as well as commissioning writing pieces and working with her one-to-one.
Her teaching style is brilliant.
She explains things in a way that creates simplicity and she really cares about her clients and their businesses. She is also VERY funny and that makes the whole experience one to remember.
Highly recommended for anyone who wants to work on their writing and marketing and wants to do it with a brilliant human.”
Jo Cowlin, Leadership Development Professional
Your investment
Pay in full: £249
Includes the pay-in-full bonus: one free month in The Word Shed, my private content membership for coaches and consultants who want to build a business in their own words. That's a £200 value, on its own almost the price of the course.
Two instalments: 2 × £124.50
Same course, same support, same 1:1 assessment, just spread out.
Everyone gets:
- Five short video lessons
- Five practical workbooks
- Five live coaching calls (Monday to Friday, 7pm)
- A detailed blog template
- A personal 1:1 assessment of your copy with tailored feedback
“Blogbusters course was the right fit for me. We spent sessions exploring ideal client work what clients would be looking for in a knowledge expert and how that could be transfer translated into blog format. I have always viewed blogs as being complicated however Blogbusters demonstrated that with structure and planning high-quality blogs can be created easily and quickly. I would absolutely recommend the Blogbusters course and Clair as a facilitator.
I have always viewed blogs as being complicated; however Blogbusters demonstrated that with structure and planning high-quality blogs can be created easily and quickly.
I would absolutely recommend the Blogbusters course and Clair as a facilitator.
Thank you Clair.”
Alex Critten, Reflexology, Reiki & IHM Practitioner
Blogbusters starts Monday 12th October.
Your ideal clients are already searching. Let's make sure they find you.
“I would highly recommend working with Clair if you want to gain confidence and clarity in what to post in a simple realistic way.” Frances-Lee Rogers
“Clair is brilliant. Really knows her staff is hugely passionate about what she does. Generous with her knowledge and is a joy to work with. Highly recommend.”
Sarah Clein