Many small business owners don’t know where to start with marketing and most are on a budget. According to the Small Business Association, only half of small businesses last beyond the first five years and one of the biggest reasons is lack of Internet presence. There are now over 644 million websites on the Internet, if business owners don’t get savvy and up their visibility they risk disappearing into Internet oblivion. In this post I will be giving the 3 biggest reasons, why in 2019 every business needs a blog.
- Adding a regular blog to your website drives up traffic – according to Hubspot businesses who are regularly adding blogs to their websites have a 434% chance of being ranked more highly on search engines. With over half of purchasing decisions starting with an internet search and competition fierce, businesses need blogs as part of their overall marketing strategy.
- Your blog makes you an authority and builds a relationship with your target audience– a regular blog that gives valuable and useful content is a fantastic way of demonstrating your experience and expertise. It also allows you to build a passive relationship with your potential future clients. A blog helps you get to your target market faster and speeds up the customer journey.
- Increased revenue – recent Hubspot research shows that websites with blogs get 97% more inbound leads than websites without. Injecting some personality and passion into your blogs will attract your ideal client. By the time a potential customer has read your blog they will know who you are, what you do and who you do it for.
Small businesses and entrepreneurs work tirelessly and often bear the responsibility for every aspect of the business, determined to succeed. Doing it for themselves or their partners and families because they want a better quality of life and a financial freedom they’ve never had before so the stakes are high.
So now you know you need to get out there and increase your online presence, to give your small business the best possible chance of success. What’s stopping you?
If you’d like help to get your business out there and increase your online presence, I can provide bespoke blogs tailored to your ideal clients, business aims and ethos, leaving you to focus on the other areas of your business. Send me a message and let’s get started firstname.lastname@example.org